广告客户经理

“Typically, my day encompasses of client meetings, internal team meetings, and project management. It can be a blessing and a curse, but each day is different. Because we are a client service based industry, there are also inevitable last minute fire drills and urgent requests that need to be addressed.” Lisa Wang, Brand Director, TBWA\Media Arts Lab

Typical Tasks

• 管理客户的广告预算，确保团队按时完成预算。
• 在创意部门检查每个客户的工作状态，并随时向客户通报进展情况。
• 为客户发起新的工作并管理投标。
• 审核并向客户提交概念/版式/文案，以供批准。
• 将客户的反馈意见传达给创意部门，并讨论活动的下一步计划。

• 口头和书面沟通能力清晰。
• 必须井井有条：你将处理许多不同的账户和不同的人。
• 出色的人际交往能力，能够与各类人员打交道。
• 专业精神：口头、书面和演示。
• 善于应对压力和时间限制。

• 广告公司
• 公司内部：如果你转入公司内部，你就会转变为营销人员。主要区别在于，一旦进入公司内部，你就要对公司的盈利能力和股东负责。而在广告公司则意味着你要更专注于为客户的业务挑战提供创造性的解决方案。

“This is definitely not a job that gives you a predictable 9-to-5 day. You need to be willing to stay later and work weekends from time to time, but it's usually cyclical and good management will make sure you're being balanced in the long run.”
 
“It's also an environment filled with characters, some good and some... challenging! Any creative setting is going to have some egos and very strong opinions, but that's part of what makes a good account person: being able to work with the personalities and get the best out of them.”