聚光灯
类似标题
Engagement Marketing Manager, Event Marketer/Manager, Brand Activation Specialist,
工作描述
Experiential marketing, also known as engagement marketing, is a discipline within the marketing and advertising field that focuses on including consumers as part of the evolution of a brand or product. The theory underpinning experiential marketing is that consumers should be part of the process of developing a brand and have a say in how marketing experiences should be run. Through consumer engagement events, brand managers can glean feedback, develop greater brand awareness among consumers, and more effectively connect potential consumers with the brands they are working on.
工作职责
- Developing and executing experiential marketing strategies and campaigns.
- Creating engaging brand experiences to drive consumer interaction and brand loyalty.
- Collaborating with cross-functional teams to ensure seamless execution of experiential initiatives.
- Conducting market research and analyzing consumer insights to inform experiential marketing approaches.
- Managing budgets, timelines, and resources for experiential marketing projects.
- Evaluating the success and impact of experiential campaigns through data analysis and reporting.
工作中需要的技能
- Strong creative thinking and problem-solving abilities.
- 出色的沟通和人际交往能力。
- 项目管理和组织技能。
- Knowledge of marketing principles and consumer behavior.
- Familiarity with emerging technologies and digital marketing trends.
- The ability to work in a fast-paced, dynamic environment and adapt to changing circumstances.
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特色工作
在线课程和工具