主题公园主任

工作日程

Theme Park Directors work full-time and should be available on weekends, holidays, and during peak seasons. They may spend a lot of time walking around to physically monitor park conditions.

典型职责

• Oversee daily park operations
• Develop and enforce safety and efficiency policies
• Ensure compliance with applicable health, food, and safety regulations
• Coordinate special events, activities, and programs
• Supervisor staff recruitment, training, and management
• Oversee budgets, track expenditures, report earnings and losses, and maintain financial records
• Ensure all attractions meet health and safety regulations
• Liaison with affiliated restaurants and lodging facilities to develop cohesive marketing strategies
• Address and resolve guest complaints promptly and professionally. Review feedback and consider areas for improvement
• Oversee cleaning and maintenance schedules for rides, facilities, dining areas, and other guest and employee areas
• Evaluate programs and services to improve performance and guest satisfaction
• Work with marketing teams on campaigns to attract customers. 
  Consider special discounts, package deals, or other promotional offers
• Research entertainment trends and technologies like virtual reality. Solicit and develop ideas for new attractions and events
• Collaborate with data analytics and user experience teams to come up with more personalized visitor experiences
• Ensure mobile app and technology features work seamlessly as guests navigate through the park or make purchases
• Partner with intellectual property (IP) rights holders to launch attractions based on popular fictional characters or environments
• Collaborate with artists, writers, designers, and engineers to create immersive experiences
• Hire musicians, actors, and other entertainers to attend or perform at special events

额外责任

• Meet with stakeholders to review financial objectives and targets
• Build relationships with vendors and sponsors
• Work closely with public relations teams to ensure a positive image for the park
• Participate in community events and outreach programs
• Ensure the park complies with local, state, and federal laws and regulations
• Incorporate sustainable practices and improve conservation efforts
• Use crowd management programs to improve efficiency and reduce wait times
• Explore competitor offerings to see what is popular
• Propose new ideas for products or services that could boost revenue, including dining menu options or merchandising lines

软技能

• 积极倾听
• 适应性
• 注重细节
• 注重预算
• 商业敏锐度
• 在压力下保持冷静
• 合规思维
• 解决冲突
• 以客户服务为导向
• 出色的沟通技巧
• 诚信
• 人际交往技巧
• Leadership and management
• 有动力
• 多任务处理
• 组织能力
• 耐心
• 解决问题
• 项目管理
• 战略思维
• 团队合作
• 时间管理

技术技能

• Asset management
• Bookings and reservations systems
• Budgeting and financial management (including software such as Oracle NetSuite or SAP Financial Management)
• Contract negotiation and vendor management
• Customer Relationship Management (CRM) software
• Data analysis and performance metrics (IBM Cognos Analytics, SAS Business Intelligence)
• Energy management and sustainability
• 活动策划
• Facility management
• Health and safety regulations
• Human resources management, including training and development
• Knowledge of local, state, and federal building codes and regulations (ADA compliance, fire safety standards, 
  environmental regulations, etc.)
• Marketing and promotion strategies
• 谈判技巧
• Operational management (and programs like IBM Maximo or Workday)
• Performance analysis
• Project management (Asana, Smartsheet)
• Risk assessment and emergency preparedness
• Scheduling and coordinating logistics and deliveries  
• Smart building operations

• Amusement parks
• Entertainment complexes
• Recreation centers
• Resort-based parks
• 主题公园
• Water parks

Theme Park Directors are responsible for ensuring safe, enjoyable experiences for visitors…and profitability for stakeholders. The role requires multitasking, attention to detail, and the ability to work under pressure.

Work hours can often run long, especially during peak seasons or when there’s a complex problem to fix. Directors should be ready to address critical issues at any time, especially when safety is concerned.

Theme parks are a multimillion-dollar business (with top parks like Disney and Universal bringing in over a billion dollars a year). But parks, and their directors, must adapt to changing economic conditions, adjusting strategies when visitor numbers are down. This involves keeping up with industry trends and technological changes to maintain the park’s competitive edge.

Though they must juggle a thousand duties each day, Theme Park Directors enjoy the satisfaction of keeping so many visitors engaged and entertained. In addition, they may receive very good salaries, bonuses, and other benefits. 

Theme parks are big business, “valued at $74.2 billion in 2023,” according to Global Market Insights. That amount will likely grow in the coming years, as parks continue to find new ways to attract visitors. That’s why companies like Disney invest millions of dollars to constantly engineer (or in Disney’s case, to “imagineer”) bigger, better attractions.

Film-related attractions continue to draw massive crowds, such as Avatar: Flights of Passage, Jurassic World: The Ride, Star Tours, and Transformers: The Ride 3D, just to name a few! Technologies like virtual reality, augmented reality, and AI are also helping theme parks evolve to offer more engaging experiences than ever before.

Other popular tech features include touchless payment options, digital queuing, navigation apps, and more. Additionally, parks are incorporating more unique dining experiences and special events to appeal to a broader range of guests. Sustainability also continues to be a hot trend, with many parks adopting eco-friendly practices to reduce their environmental impact. 

Growing up, future Theme Park Directors were probably very organized and good at leading teams or managing projects. They might have loved theme parks themselves or been otherwise interested in the hospitality and tourism industries.